Tuesday, January 13, 2009

The NEW Polaroid!

As I mentioned in the beginning, I'll be posting from time to time articles on new technology. Here's the first.
CLICK TITLE FOR LINK TO ARTICLE.
www.steves-digicams.com

Remember those cameras that you would take a picture, then the photo would come out of the camera and you would blow on it, wave it in the air and wait for the picture to come out? (haha maybe not!).
Those were known as Polaroid cameras. And last year, Polaroid decided to cease production of all instant film making Polaroid cameras eventually obsolete. Of course I had a feeling this was the final step before transitioning into the digital age. And as I had always suspected, Polaroid has developed a new digital Polaroid camera.

Announced at CES 2009 (Consumer Electonic Show), the Polaroid PoGo Instant Digital Camera can, in less than 60 seconds, print full-color, 2x3-inch prints. It is a big leap foward from its predessecor because of its use of ZINK technology. In short, "ZINK Zero Ink is an ink-free printing technology... a composite material that has embedded, heat-activated dye crystals. Before printing, ZINK Photo Paper appears white like regular photo paper. Once the pictures are printed, they are immediately dry to the touch, durable and smudge and water resistant". (Information provided by Polaroid Press release).

So in short, it uses special photo paper that, when heated, reveals the specific colours of the photograph. This is a similar process to dye-sub printing. So no ink or drying time needed. There is no specifications right now as to the resolution of the camera. My guess is it won't need more than 2MP since it is such a small print. Should be fun to see how the fad catches on with the new digital age!

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